You lead the development and execution of research strategies and evidence-generation plans related to patient experience, preferences and outcomes in alignment with program integrated evidence plans (IEPs) and in collaboration with key internal and external stakeholders, including development, validation, or selection of clinical outcome assessment (COA) measures for use in clinical and real-world studies. You design and conduct studies to understand patient experience using mixed-methods, qualitative, or other suitable approaches, within clinical-trials or in real-world settings.